Episode 105: AI Isn't a Fad. It's Already Talking About You.
Someone on a recent discovery call told me AI was "probably just a fad." That we should "wait and see." I had to pause. Because this isn't a debate anymore. Every major technology that saved people time and money - from the printing press to the smartphone - followed the same pattern: resistance, debate, adoption. AI is no different. It's already here. It's already forming opinions about you based on your online signals. The real question isn't whether AI is sticking around. It's what AI says about you when someone asks.
In this episode, I break down what Answer Engine Optimization (AEO) actually means for your brand, why visibility is still the goal but the mechanism has changed, and why the founders who get this right now will be the ones AI recommends when they're not in the room.
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[00:00] Welcome to Who Knows You
[01:30] What is Answer Engine Optimization?
[03:00] "Should we wait and see?" - The fad pushback
[05:15] The pattern: How every major technology gets adopted
[07:00] What AI is already saying about you
Key Quotes:
"Visibility is still the goal. It's just wearing a different outfit."
"Every single time a technology came along that could save people money and time and replace any form of labor, we eventually all got on board."
"The question isn't is AI here to stay? The question is - when AI is asked about you, what does it say?"
