EPISODE 71: Pitching to Media Is Not About Skill It's About Research
"I write about extraordinary people who are the unsung heroes that may never get shine, but they're the ones who change the world every single day."
-Pauleanna Reid
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Pauleanna Reid is a purpose-driven entrepreneur and a senior contributor for none other than Forbes! Before landing her juicy Forbes gig, Pauleanna wrote for newspapers, blogs, and even tried her hand at writing novels and songs. Pauleanna has definitely paid her dues — and learned that it’s important to let your dreams evolve.
Now, Pauleanna helps other business owners and leaders follow their own dreams through gaining media coverage that puts them in their best light and helps them reach new audiences!
The right media coverage can build up your rep as an authority in your niche, bring attention to your latest power moves, and connect you with new groups of people who may NEED your products or services (and just not know it yet)!
In this episode, you’re going to learn what Pauleanna looks for in a pitch, how to stand out from 999 others, and how to let your current audience do the heavy lifting!
Get your shine on!
Hit play to discover:
How your pitches should change based on the publications you pitch to and the audience you’re trying to reach
The interviews and profiles Pauleanna dreams about publishing (and what they have in common!)
The hidden benefits of pitching small publications and podcasts
If you love what Pauleanna has to say, then you DEFINITELY want to check out her workshop at the Mo’Mentum Personal Brand Experience in Miami — because my girl will be spilling the juice on how to come correct with your pitches and snag the media attention your business deserves!
About Pauleanna Reid: Pauleanna Reid is a senior contributor at Forbes Women, the founder of The Writer’s Block, a full-service celebrity ghostwriting agency, and the founder of New Girl on the Block, a mentorship platform for millennial women dealing with major life and career transitions.
Highlights:
02:02 Intro
03:02 Welcome, Pauleanna Reid!
06:28 Why media coverage is important
07:13 Pitch curation
08:17 What Pauleanna looks for
12:04 When not to pitch
13:20 Let your audience help you
15:20 Mo’Mentum Personal Brand Experience
17:36 Pauleanna’s dream interviews
22:55 Small platforms & podcasts
28:23 Take your time!
32:02 What’s next?
Links To Visit:
Pauleanna Reid
http://newgirlontheblock.com
https://ca.linkedin.com/in/pauleannareid
Twitter: @pauleannar
Instagram: @pauleannareid
Mo’Mentum Personal Brand Experience
http://bit.ly/momentumretreat
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