YOU’RE A BADASS BRAND
Congratulations! You know the power of a personal brand, the opportunities that are at your fingertips and you’re in the perfect position to get noticed in your industry. But are you? Are you marketing yourself effectively? Are you seeing the tangible results from your marketing efforts?
Do you know what Oprah, Martha Stuart, Richard Branson and Kim Kardashian all have in common? Instead of working for other people’s companies to make them rich, they focused their time, money and energy to sustain and protect their own reputation, a.k.a, their brand.
So as a badass brand yourself your only job now is to:
#1: SHOW UP
The thing is, as humans, we are drawn to other people who we can relate to. Your clients and your followers will go with you if they can see themselves reflected in your story.
Share an idea in progress.
Share the process.
Share your work.
Share real experiences.
#2: CULTIVATE WITH PURPOSE
How do you know if your brand is strong enough to give you the internal and external value that you need in your marketing efforts? Start by asking yourself the following:
Does my brand relate to my target audience? Will they instantly "get it" without too much thought?
Does my brand share the uniqueness of my message and why it's important?
Does my brand reflect the values that I want to represent to my audience?
What are you bringing to the table?
Why should anyone care?
What is different and unique about what you do?
Let these questions serve as a guideline in the further development of your brand. If you're not sure about the answers you may want to revamp your branding effort. A brand should be an instant "ah-ha" moment—it should require very little thought.
#3: PAY ATTENTION TO THE RESPONSE
Pay close attention to what content drives your audience to connect with you and continue to take advantage of these opportunities to connect with your followers in the future!
Is my reach on social media increasing month to month?
Are people commenting and sharing, not just ‘liking’ the things I am posting about?
Is there clear conversion from my marketing efforts on my platforms?
Are people approaching me for collaborations and opportunities?
If you are can’t answer yes to all of the above and see other people on panels and in the media and wish that was you, then it’s time we get serious about your next steps.
Are you ready to build yourself as the brand you know you were meant to be?
Are ready to step into the public eye and be called on for speaking engagements?
Do you want to draw in a die-hard fan base and don’t know where to start?
Do you want to gain credibility and impact others with your message?
Are you passionate about your next chapter and are ready to do what it takes to make it happen?
Then click below and book your Brand Yourself Boss Day with me and let’s get started!