YOU’RE BECOMING A BRAND
You are well on your way to building a powerful personal brand! You know the power of a personal brand and you are in the perfect position to get noticed in your industry. But are you? Are you marketing yourself effectively? Are you seeing the tangible results from your marketing efforts?
The simple fact that you took this survey tells me you are unsure if you have a strong brand or nah. If you have to ask, then chances are your brand could use some work. Not to worry do the following exercise and let’s get you moving in the right direction.
Here is a Basic Checklist to Evaluate your Brand:
How do you know if your brand is strong enough to give you the internal and external value that you need in your marketing efforts? Start by asking yourself the following:
What is the word or words I want to own in the minds of the people around me?
What do you want other people to say about me when I’m not in the room?
Does my brand relate to my target audience? Will they instantly "get it" without too much thought?
Does my brand share the uniqueness of my message and why it's important?
Does my brand reflect the values that I want to represent to my audience?
What are you bringing to the table?
Why should anyone care?
What is different and unique about what I do?
Is my reach on social increasing month to month?
Let these questions serve as a guideline in the development of your brand. If you're not sure about the answers you may want to revamp your branding effort. A brand should be an instant "ah-ha" moment—it should require very little thought.
Are you ready to build yourself as the brand you know you were meant to be?
3 keys to Building Strong Messaging
You could be the best in the world but none of it will matter if you cannot craft a message that resonates with the people you want to reach. Make it your goal to create value every time you type a word. Think about, not just want you want to say, but what value it will bring to the reader. How will this better their life, how will they want to consume it? Remember the best copy speaks like your customer speaks. It is great to position yourself as an expert, but people need to be able to relate to you.
Here are some tips on I use when building messaging for my clients:
KEEP IT ENGAGING AND HEARTFELT
People want to know what makes you the one to deliver your message, product or service. People want to know about your life, your story, your failures as well as your successes. No one wants to read how you made it to the top all by your damn self, and never stumbled along the way. Boring! And so unrelatable. People love it when people can poke fun at themselves and really write like they are bringing us into the moment. So, if you struggle with being able to do this or you are simply, well, not funny, then I highly recommend you hire out.
SHARE ‘UNIQUE’ RELEVANT FACTS
Tell me a story, people love stories, it makes you relatable and memorable. But make sure whatever it is that you are telling me has something to do with what had me show up on your feed or your website in the first place. Yes, your audience wants to know your back story, but 90% of the time they want to know how what you are saying will help make their lives better.
WRITE IT FROM THE VIEWERS POINT OF VIEW
Your brand might be about you, but it is not for you. If you can remember that you are going to be a rockstar at this. Always think about the person reading your content. What do they want to know? What would they find interesting? It is always about your audience.