People buy WHY, you do what you do

As we all know entrepreneurship is not for the faint of heart. It is for the believers, and the hungry go-getters! However, no matter how hungry you are, if you don't have a compelling, heart thumping, gets-you-fired-up-just-thinking-about-it, reason, for why your business exists, you will eventually throw in the towel. That is why discovering your WHY, for your business is so important. Your, WHY, is what keeps you pushing forward when the going gets tough. Your WHY, aligns your mission with unrelenting action, and as a result, has you attract the true believers, a.k.a. your TRIBE.

"People don't buy what you do, they buy why you do it."

- Simon Sinek, Author and motivational speaker

For Example:

"I don't want people to have to hear, 'You have cancer,' to push them to live their juicy, delicious life. I want to empower others to live that life right now." - Monique Bryan

In this video I talk about why, your WHY, is so important to every aspect in your business.

Did you know:

> Your WHY is where your brand message comes from?

> Your WHY is how you figure out your service/product offerings?

> Your WHY is how you develop your Marketing Strategy?

> Your WHY should be woven into every part of your business?

    Let’s get into it!